Rick Upton

Rick is a vice president of sales and sales coach who has delivered exceptional results in the consumer products, retail, manufacturing and distribution, and service industries. As a Certified Franchise Executive (CFE) awarded by the International Franchise Association and a former franchise owner and broker, Rick specializes in providing sales coaching within the franchising industry and for business owners.

He brings a proven track record of success within the franchise industry as he launched a franchise operation that generated $425,000 in annualized revenue in just six months. And when it comes to proven sales results, he has generated $7 million in annual new revenue growth for a $19 million company and orchestrated a $6.1 million profitability turnaround through increased sales, and price and cost improvements.

Rick is a dynamic executive sales leader with a diverse business background of general management, sales, marketing, small business ownership, Fortune 500 pedigree, manufacturing, warehousing and distribution, call center leadership, and customer service organizations.

Rick is adept at developing a sales vision, aligning the sales team with a strategy, executing the tactics, developing the organization and personnel to succeed, and providing strong leadership to drive revenue growth, improve operations and maximize profitability. He has demonstrated success in sales & marketing, general management, growth leadership, retailing, contracts, financial analysis, project management, business turn-arounds, building organizational capability, and process improvement.

He is dedicated to building and motivating high-performing sales teams that exceed goals by score boarding, active listening, persuasion, stewardship, and building community.

In his free time, he loves to build custom furniture in his shop, race his bicycle and participate in century and double-century rides. He recently completed the Seattle to Portland double-century in less than 10 hours.