Shorten Your Emails To Prospects To Increase The Impact

All too often, I see emails from sales professionals and business leaders that are 10x’s longer than they need to be.

They loose the attention of the recipient and the purpose is not always clear right away.

By learning to write brief sales emails you will save yourself time and save the time of the recipient. The emails will also be more effective.

Below are some tips for writing brief emails:

Keep it to a few sentences. 2 to 5 sentences max is a good rule.

Skip a long greeting. Their time is valuable so get to the point.

Focus on a single topic. This will help you keep it concise.

Re-Read & Edit. Remove unnecessary words and sentences.

Consider not sending. Sometimes, an email is unnecessary, and a phone call is much better.